Drip Campaigns
Automate your email marketing with powerful drip campaigns. Send a series of emails to your subscribers at the right time, every time.
How Drip Campaigns Work
Drip campaigns are automated email sequences that send messages to subscribers over time. Each email in the sequence is automatically scheduled based on wait times you configure.
Automatic Email Sequencing
DripEmails.org automatically schedules the next email in your campaign sequence whenever an email is sent. This means you can set up a complete drip campaign and it will run automatically without any manual intervention!
Example Flow:
- Email 1 (order 0, wait 1 day) - Sent 1 day after subscription
- Email 2 (order 1, wait 2 days) - Automatically scheduled 2 days after Email 1 is sent
- Email 3 (order 2, wait 3 days) - Automatically scheduled 3 days after Email 2 is sent
Getting Started
Step 1: Create a Campaign
- Navigate to Campaigns in your dashboard
- Click "Create Campaign"
- Fill in the campaign details:
- Name: Give your campaign a descriptive name (e.g., "Welcome Series Week 1")
- Description: Add notes about the campaign's purpose
- Subscriber List: Select an existing list or create a new one
- Click "Save"
URL: /campaigns/create/
Step 2: Add Email Templates
- Open your campaign and click "Add Email" or navigate to the template editor
- Fill in the template details:
- Subject: The email subject line
- Wait Time: How long to wait before sending this email (number)
- Wait Unit: Minutes, hours, days, weeks, or months
- Order: The sequence order (0 = first email, 1 = second, etc.)
- Email Content: Your email body using the WYSIWYG editor
- Use the rich text editor to design your email with formatting, links, and images
- Add personalization variables like
{first_name},{last_name}, or{email} - Optionally select a footer from your footer library
- Click "Save Template"
URL: /campaigns/template/<campaign_id>/
Step 3: Link Subscribers
- Ensure your campaign has a subscriber list assigned
- Add subscribers to the list via:
- Manual entry: Go to Subscribers → Add Subscriber
- CSV import: Go to Subscribers → Import
- API: Use the REST API to add subscribers programmatically
Step 4: Activate the Campaign
- Send the first email in your sequence to trigger the drip campaign
- The system will automatically schedule subsequent emails based on their wait times
- Monitor your campaign's progress in the dashboard's "Recent Manual/API Send Activity" section
Key Features
Flexible Timing
Set wait times in minutes, hours, days, weeks, or months. Perfect for welcome series, onboarding sequences, or long-term nurturing campaigns.
Automatic Sequencing
Once you send the first email, the system automatically finds and schedules the next email in the sequence based on its order and wait time.
Dynamic Content
Personalize emails with merge tags like {first_name}, {last_name}, {email}, and {company}. Each subscriber receives customized content.
Easy Management
Add new emails to active campaigns - they'll automatically schedule to all active subscribers. Edit templates anytime, and changes apply to future sends.
Common Use Cases
Welcome Series
Introduce new subscribers to your brand with 3-5 emails over 2 weeks. Start with a welcome message, then provide value, showcase features, and include social proof.
Lead Nurturing
Educate prospects about your solution with 5-7 emails over 1 month. Share educational content, case studies, and gradually introduce your product or service.
Onboarding
Help new users get started with 4-6 emails over 2 weeks. Guide them through setup, highlight key features, and provide tips for success.
Re-engagement
Win back inactive subscribers with 3-4 emails over 10 days. Remind them of your value, offer special incentives, and ask for feedback.